Job Description

About the Role

Rachel Comey is seeking a visionary Art Director to lead the brands creative direction and ensure a cohesive, elevated visual identity across all channels. This role is responsible for overseeing the development and execution of visual storytelling across campaigns, e-commerce, social media, and marketing. The ideal candidate is culturally engaged, strategically minded, and passionate about producing exceptional creative work that reflects and pushes the brand forward.

Key Responsibilities

• Art Direction - Photo & Video: Define, maintain, and evolve the visual identity of the Rachel Comey brand across all digital platforms, ensuring consistency and alignment with brand guidelines.
• Develop and present creative concepts for seasonal campaigns, product launches, and brand initiatives, bringing them to life through compelling visual storytelling.
• Partner with the Fashion Director and Rachel Comey to define seasonal stories and ensure they align with the broader brand vision.
• Define and uphold a distinct and elevated visual identity through photography, video, and digital design.
• Maintain deep awareness of cultural and creative trends to keep the brand relevant and forward-thinking.
• Manage and mentor the in-house creative team, including the Junior Art Director and Press Assistant.
• Collaborate closely with cross-functional partners including E-commerce, Social, Email, Merchandising, and Communications to ensure cohesive storytelling across all channels.
• Build and maintain a roster of creative collaborators such as photographers, stylists, set designers, and talent.

Production & Execution

• Lead all aspects of seasonal lookbook production (4x annually), including presenting multiple creative directions per season.
• Direct both studio and location shoots, ensuring a balance of editorial storytelling and product-focused merchandising.
• Oversee shot planning, set design, lighting, and location selection for campaigns and editorial shoots.
• Provide on-set creative direction including styling guidance, posing, and shot framing.
• Ensure that all deliverables meet the needs of web, email, social, Vogue Runway, and additional marketing platforms.
• Assist with in-house equipment management, ensuring gear and storage are maintained with the Producer.
• Manage and maintain the Dropbox system, ensuring all files are organized, structured, and archived correctly.
• Oversee the organization of all photo and video assets, including Joor flats, lookbooks, editorial shoots, and e-commerce images.
• Maintain a clear archive system for seasonal assets, ensuring easy access for creative, e-commerce, and marketing teams.
• Collaborate with the Ecommerce team on re-touching details, if needed.

E-Commerce & Digital

• Collaborate with the E-commerce Director to develop and oversee photography and video strategies for the website, including homepage content, product storytelling, journals, and curated edits.
• Direct e-commerce photography including lighting, set design, and model direction.
• Collaborate with freelance creative and production teams to keep direction aligned with brand vision.
• Partner with Merchandising and Buying to ensure product priorities and hero pieces are highlighted across digital platforms.
• Work with the Producer to ensure all shoots remain on budget without compromising creative integrity.

Social & Marketing Integration

• Collaborate with Social Media Manager and Email Marketing team to ensure consistency and cohesion in visual storytelling across Instagram, TikTok, email, and advertising.
• Oversee Junior ADs weekly digital and social campaigns and weekly postings.
• Oversee storytelling across digital marketing efforts, ensuring they reflect the brands seasonal narrative and support commercial goals.

Qualifications

• 4+ years of experience in art direction, fashion photography, or creative direction, ideally within fashion or lifestyle brands.
• Proven experience leading creative teams and developing high-impact visual campaigns across digital and print.
• Strong portfolio showcasing campaign development, art direction, and cross-platform storytelling.
• Deep cultural fluency with a passion for art, fashion, photography, and emerging creative trends.
• Excellent communication, project management, and cross-functional collaboration skills.
• Proficient in Adobe Creative Suite and familiar with production and asset management tools.

Reports To: Rachel Comey and Fashion Director. Team Management: Junior AD

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