Job Description

Get to Know Us Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse, defying the odds. His passion revolutionized American craft brewing, creating a beer movement that continues today. Sierra Nevada values innovation, sustainability, and community, fostering a culture of inclusion and diversity to strengthen our team and our beers. Get to Know This Role As the Site Brewery Experience Brand Manager, you will manage and execute the guest experience strategy at SNBC. Your responsibilities include developing premium experiences and events that enhance our brand and foster loyalty. You will oversee retail, tours, onsite events, and reception areas, collaborating closely with F&B leadership to ensure consistent guest experiences across all touchpoints. This role involves managing budgets and working with the marketing team to align with our brand vision. What’s In It For You We offer a competitive salary ranging from $98,279 to $153,315, based on skills and experience. The role may also be eligible for a bonus program. Additionally, we provide a 10% company match on 401(k) contributions, learning opportunities, comprehensive health benefits, an onsite medical clinic, mental health support, paid sick leave, and a strong emphasis on work-life balance. What You Will Do Collaborate with Brand, Marketing, and Brewery Experience teams to ensure onsite experiences reflect Sierra Nevada’s standards and brand identity. Manage administrative duties including financial statements, expense analysis, payments, invoices, and payroll, with process improvements as needed. Create KPI reports with Guest Experience and F&B leaders to monitor performance and profitability. Partner with Innovation and Marketing teams to implement a loyalty program that attracts high-value customers. Apply industry best practices and innovation to enhance guest experiences across all areas. Engage and motivate the Guest Experience team through communication, growth opportunities, and recognition. Optimize internal processes, identify weaknesses, and develop systems to improve growth and efficiency. Maintain high standards of customer service, fostering teamwork and ownership among staff. Willingness to work non-standard hours, including nights and weekends, is required. This position is based in Mills River, NC. Qualifications You should have: A Bachelor's Degree in Hospitality, Business, or related field, or equivalent experience. At least 5 years of marketing experience. Minimum of 3 years in management or leadership roles. Experience leading diverse teams for at least 3 years. 1 year of brand management experience. Experience overseeing P&L statements. Previous experience in onsite events, hospitality, guest services, or food and beverage is preferred. Additional Skills and Requirements You should be able to: Collaborate effectively across organizational functions. Manage multiple projects simultaneously in a fast-paced environment. Understand guest experience and F&B operations thoroughly. Demonstrate professionalism and integrity. Lead, motivate, and develop teams with coaching skills. Proficient in Microsoft Office, especially Excel and Power BI. Be adaptable and flexible. Additional Considerations You must be at least 21 years old and pass a background check. Please review the full job description, including physical demands and working environment, at the provided link. This position remains open until filled; applications are reviewed weekly. Sierra Nevada Brewing Co. is an Equal Opportunity Employer. #J-18808-Ljbffr Sierra Nevada

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