Job Description

divh2Digital Marketing Specialist/h2pWere seeking a Digital Marketing Specialist who thrives at the intersection of creativity and data. In this role, youll design and execute multi-channel B2B campaigns, optimize performance through insights and A/B testing, and drive digital innovation that meaningfully connects with audiences across their journey. Youll collaborate with marketing, sales, and branding teams, contributing strategic ideas and hands-on execution to deliver measurable business impact./ppIf youre passionate about leveraging data to fuel marketing growth, love the challenge of optimizing performance across multiple platforms, and want to be part of a team that values both creativity and results, we want to hear from you./ppResponsibilities/pulliContribute to the planning and implementation of multi-channel digital marketing campaigns./liliCoordinate, execute, and monitor paid social advertising campaigns across multiple platforms to drive brand visibility and lead generation (LinkedIn Campaign Manager, Meta Ads)./liliOptimize and manage Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, campaign management, and performance analysis, to increase website visibility and enhance Search Engine Marketing (SEM) efforts (Google Microsoft Ads)./liliBuild retargeting and remarketing audiences for various marketing campaigns, continuously evaluate performance, and implement data-driven improvements./liliRegularly update website content and collaborate with team leads on strategies to enhance SEO performance and optimize paid advertising efforts./liliCreate high-converting landing pages for campaign conversion and quality lead capture./liliMonitor and analyze digital performance using Google Analytics 4, Google Tag Manager, and platform-specific reporting tools. Consolidate insights into actionable reports to guide campaign strategy and decisions./liliSupport email marketing campaigns, lead nurturing initiatives, and audience targeting strategies./liliPartner closely with marketing, branding, content, and sales team members to ensure digital efforts align with business objectives./liliStay current on digital marketing trends, tools, and best practices, including Artificial Intelligence (AI) applications in marketing./li/ulpQualifications/pulliBachelors degree in Marketing, Digital Marketing, a related field, or equivalent professional experience./liliMinimum of 3-5 years of digital marketing experience in a corporate or agency environment./liliProficiency in digital advertising platforms and A/B testing methodologies (Google/YouTube/Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, etc.)./liliExperience with Google Analytics 4 and Google Tag Manager for tracking, reporting, and performance analysis./liliFamiliarity with SEO and SEM best practices and tools./liliExperience with marketing automation platforms and CRM systems; HubSpot experience a plus./liliTechnical knowledge of CMS. HTML/CSS knowledge is a plus, but not required./liliProven experience managing multiple projects and campaigns simultaneously with competing deadlines./liliStrong analytical skills with the ability to translate data insights into recommendations./liliExcellent written and verbal communication skills with demonstrated ability to collaborate cross-functionally./liliAbout 10% travel required/li/ulpWe are excited to share that the base salary range for this position is $55,957.20 - $74,609.60. This position is also eligible for an annual discretionary bonus, targeted at 3%. NFI takes into consideration applicants qualifications, experience, education, and geographic location when determining a starting rate of pay./ppEmployees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options./ppEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities/ppThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)/ppLA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws./ppProfit CenterPC-5010/p/div

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