Job Description

Job Description

The Luxury Brand Manager Americas will be responsible for developing and executing the commercial strategy across North, Central, and South America. This role blends strategic vision with hands-on execution, focusing on premium channel development, distributor management, and trade ambassadorship. The ideal candidate brings experience from the luxury wine & spirits industry, a strong network, and a passion for building brands with authenticity and purpose.

Key Responsibilities

Commercial Strategy & Execution

• Develop and implement a 3-year regional growth strategy aligned with global objectives.
• Identify and prioritize market opportunities across the U.S., Canada, Mexico, Brazil, and other key territories.
• Lead annual business planning, forecasting, and budgeting processes.
• Manage day-to-day business development operations, including business travel organization and planning, distributor financial management, etc...

Distributor & Trade Management

• Manage distributors with a focus on premium and luxury channels, addressing areas for improvement, driving activation campaigns, and monitoring stock levels.
• Collaborate tightly with the US importer.
• Negotiate commercial terms, set KPIs, and ensure performance tracking.
• Support trade marketing initiatives and in-market activations.

Brand Building & Advocacy

• Champion the wineries' stories, values, and craftsmanship across all touchpoints.
• Collaborate with PR, digital, and experiential teams to drive brand awareness.
• Represent the wineries at key trade shows, tastings, and industry events.

Team Leadership & Collaboration

• Work cross-functionally with local importers/distributors, other regional managers, marketing, finance, senior stakeholders, technical teams, etc.....
• Build and mentor a small regional team as the business scales.
• Report regularly to the International Sales Manager and contribute to global strategy.

Profile & Qualifications
Experience & Background

• 6+ years in commercial roles within the wine & spirits industry, preferably with luxury brands.
• Proven success in business development, distributor management, and premium channel strategy.
• Deep understanding of the U.S. market and familiarity with dynamics in Canada and Latin America.

Skills & Attributes

• Strategic thinker with strong analytical and negotiation skills.
• Entrepreneurial mindset with a hands-on approach. - Excellent communication and storytelling abilities. -
• Fluent in English; high proficiency in Spanish, Portuguese is a plus.
• Willingness to travel & host, 50% plus
• Bachelor's degree in Business, Marketing, or related field
• WSET Level 3 or sommelier experience highly desirable.

Preference to candidates in New York, Miami, San Francisco or Los Angeles

Job category: Sales and Marketing

Job Tags

Local area,

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