Job Description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AIinfused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins big and small.

Supported by operating principles of being strategyled, valuesbased and disciplined in execution, youll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

The Senior Director of Public Relations and Brand is responsible for shaping, protecting, and amplifying Anaplans corporate brand while driving global awareness. This leader owns the external narrative, media strategy, and brand stewardship, ensuring Anaplan is consistently positioned as the categorydefining AIdriven scenario planning and analysis platform.

This role sits at the intersection of corporate communications and brand strategy, with a strong emphasis on PR, storytelling, and reputation, while driving thought leadership and visibility in key focus areas such as AI to extend Anaplans broader narrative.

Your Impact

Public Relations & Media Strategy

• Lead a proactive, global PR strategy that drives awareness and reinforces Anaplans leadership in AIdriven scenario planning and analysis
• Own relationships with toptier business, technology, and industry media, with a focus on sustained narrative pullthrough rather than oneoff announcements
• Oversee external communications for product, application, and AIrelated launches, partnerships, and corporate milestones
• Develop media programs that highlight customer impact, innovation, and realworld decisionmaking outcomes

Brand Narrative & Stewardship

• Own and evolve Anaplans external brand narrative, positioning, and voice across earned and owned channels
• Ensure consistent articulation of Anaplans AI strategy, application portfolio, and decision excellence across PR and thought leadership
• Partner with Brand, Content, and Design teams to translate strategy into clear, differentiated storytelling
• Act as a brand steward, ensuring clarity, credibility, and differentiation in a competitive AI and enterprise software landscape

Thought Leadership & Market Visibility

• Drive thought leadership programs that reinforce Anaplans point of view on AIdriven planning, decision excellence, and enterprise performance
• Translate complex platform, application, and AI innovation into compelling narratives for external audiences
• Support executive participation in thought leadership where it advances core narratives and brand credibility

CrossFunctional Leadership & Operations

• Partner closely with Product and Solutions Marketing, Content, Demand and ABM, Finance, Legal, and regional teams to ensure alignment
• Manage PR agencies and external partners across regions
• Build, mentor, and scale a highperforming PR and brand team

Your Qualifications

• 12+ years of experience in public relations, brand, or corporate communications, ideally within enterprise SaaS or technology
• Proven experience leading global PR programs and shaping corporate brand narratives at scale
• Demonstrated experience positioning complex platforms, applications, or AIdriven solutions for enterprise audiences
• Track record of managing agencies, budgets, and multiregion PR programs
• Experience leading issues management and navigating reputational risk
• Bachelors degree in Public Relations, Brand, Communications, Marketing, or a related field; Masters degree preferred
• Exceptional written and verbal communication skills

Preferred Skills

• Strong fluency in AI, enterprise planning, and analytics concepts, with the ability to shape credible external narratives
• Ability to translate technical innovation into clear, compelling stories that resonate with business and media audiences
• Experience developing thought leadership that influences market perception and category conversations
• Ability to measure and optimize PR impact using awareness, sentiment, and narrative indicators
• Proven ability to align crossfunctional partners around a single, consistent external story
• Strategic thinker with the ability to manage multiple priorities in fastpaced, highly visible environments
• Handson, executionoriented leadership style

Base Salary Range:
$221,000 - $299,000 USD

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging arent just words on paper this is what drives our innovation, its how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

As set forth in Anaplans Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A disabled veteran is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a serviceconnected disability.

A recently separated veteran means any veteran during the threeyear period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An Armed forces service medal veteran means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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