We are seeking a passionate, innovative, and highly analytical Senior SEO/AI Specialist to join our Enterprise Website Team. This role leads the strategy and optimization of search performance across both traditional SEO and emerging AI-driven discovery channels.
The Senior SEO & AI Specialist combines robust analytical skills, advanced technical SEO expertise, and a deep understanding of how AI models interpret and surface content. This role ensures our company’s content, products, and customer support experiences are easily discoverable, authoritative, accurately represented, and trusted by search engines, AI/LLM systems, and by customers.
You will analyze search and site behavior, identify optimization opportunities, implement structured data and content enhancements, and drive initiatives that increase visibility, relevance, and digital performance. Success in this role requires strong analytical capabilities, hands-on SEO execution, strategic thinking, and the ability to collaborate across product, content, engineering, analytics, compliance, and marketing teams.
To excel in this role, you must be results-driven, capable of leading cross-functional initiatives, and comfortable guiding SEO and AI visibility strategies that deliver measurable improvements in visibility, qualified traffic, and digital conversions.
RESPONSIBILITIES
SEO & AI Search Strategy
Content Optimization & AI Readiness
Technical SEO & Site Health
Structured Data & AI Enablement
Competitive & Landscape Insights
Measurement, Analytics & Reporting
Governance & Cross-Functional Alignment
QUALIFICATIONS
SALARY RANGE
The pay range for this position is $87,000 to $116,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
PERKS & BENEFITS
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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